![\"\"](\"https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/brands-pepsi-containers-2024.jpg\")
<\/p>\nPepsiCo\u00a0 has deepened its bet on energy drinks, spending $585 million to raise its stake in Celsius Holdings\u00a0 as demand shifts toward functional and health-focused beverages.<\/p>\n
<\/p>\n
The deal adds 5% in Celsius preferred stock, lifting PepsiCo\u2019s total holding to roughly 11% once converted. PepsiCo first invested in Celsius in 2022 with a $550 million purchase for an 8.5% stake.<\/p>\n
Celsius, known for its low-calorie, vitamin-infused energy drinks, has built a loyal following among health-conscious consumers avoiding sugary sodas. Its shares jumped nearly 5% on Friday, more than doubling in value so far this year.<\/p>\n
\u201cEnergy is an important growth category, and this expanded partnership creates a stronger multi-brand energy portfolio,\u201d said Ram Krishnan, CEO of PepsiCo Beverages North America.<\/p>\n
The move reflects a broader trend of beverage makers chasing growth in energy, fitness, and lifestyle brands. In March, PepsiCo agreed to acquire prebiotic soda maker Poppi for nearly $2 billion, part of its push into \u201cbetter for you\u201d products.<\/p>\n","protected":false},"excerpt":{"rendered":"PepsiCo\u00a0 has deepened its bet on energy drinks, spending $585 million to raise its stake in Celsius Holdings\u00a0…","protected":false},"author":1,"featured_media":2229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[31,30],"tags":[46,73,48,49,58],"class_list":["post-2227","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health","category-world","tag-africa","tag-eswatini","tag-feature","tag-human-interest","tag-national","cs-entry","cs-video-wrap"],"yoast_head":"\n