Connecting Eswatini to the world<\/strong>
Mnisi said the BuyEswatini platform was created to link local producers and service providers with buyers in Eswatini, across Southern Africa, and beyond.<\/p>\n
\u201cBuyEswatini is not just a platform it is a movement. It tells the world that Eswatini products are made with excellence and pride,\u201d he said.<\/p>\n Though still in its pilot phase, the platform has already attracted over 70 local companies, 150 unique products, and more than 100 registered buyers. It has also facilitated over 65 successful online sales, generating E15,000 in transactions.<\/p>\n Top-performing brands on the platform include Honey Child Style, Lujilo Honey, My Coils, Patience Delight, and Master Candy. He also commended the Ministry of Commerce, Industry and Trade and other stakeholders for advancing the national digital trade agenda. \u201cThe marketplace is now global, fast, and always open,\u201d he said. \u201cBuyEswatini is your gateway to that opportunity it bridges the gap between traditional trade and the digital economy.\u201d<\/p>\n During the workshop, participants will receive training in e-commerce finance, digital marketing, product presentation, and customer engagement to enhance their visibility and sales online.<\/p>\n Mnisi said future phases of the BuyEswatini initiative will focus on improving logistics, enhancing payment systems, and expanding market access across the region and internationally.<\/p>\n \u201cWe want to see Eswatini\u2019s products not only online but in homes, offices, and stores across Africa and the world,\u201d he said.<\/p>\n He urged traders to take full advantage of the platform, noting that their participation is key to building a resilient national digital economy.<\/p>\n \u201cEach step you take online, each sale you make through BuyEswatini, brings us closer to a stronger, more connected economy,\u201d Mnisi concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"By Thokozani Mazibuko More than 70 small and medium enterprises in Eswatini are set to benefit from a…","protected":false},"author":1,"featured_media":5345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[21,24,25],"tags":[46,55,73,58],"class_list":["post-5340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-future","category-national","tag-africa","tag-business","tag-eswatini","tag-national","cs-entry","cs-video-wrap"],"yoast_head":"\n![\"\"](\"https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/11\/PAGE-3-The-team-from-Taiwan-with-officials-from-EIPA-and-some-businesspeople-during-a-workshop-at-Mavuso-Trade-and-Exhibition-Centre-in-Manzini--300x225.jpg\")
Partnerships driving digital growth<\/strong>
Mnisi expressed appreciation to the Government of the Republic of China (Taiwan) for its continued technical and financial support in developing the platform and facilitating trader training programmes.<\/p>\n
\u201cThis collaboration reminds us that sustainable progress is built through partnership and shared purpose,\u201d Mnisi said.
Embracing the digital economy<\/strong>
The EIPA official underscored that digital transformation is now a critical driver of global competitiveness, urging Eswatini\u2019s traders to adapt to new technologies.<\/p>\n