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<\/p>\nBy Siphesihle Dlamini and Taonga Nkhata<\/p>\n
The Eswatini Tourism Authority (ETA) officially launched its highly anticipated 2025 Festive Season Campaign under the captivating theme \u201cChoose Eswatini\u201d during a ceremony held on Wednesday at Brookside Lodge.<\/p>\n
The event marked a moment of pride, reflection, and renewed optimism for Eswatini\u2019s tourism sector as it prepares to welcome both local and regional travellers to rediscover the Kingdom\u2019s natural beauty, cultural warmth, and festive spirit.<\/p>\n
Delivering the keynote address, ETA Chief Executive Officer (CEO) Vusie Dlamini described the campaign as a celebration of national pride and a call to action for every liSwati and visitor to see the Kingdom not only as a home but as a destination.<\/p>\n
\u201cIt is my great honour, on behalf of the Eswatini Tourism Authority, to welcome you to the official launch of our 2025 Festive Season Campaign, Choose Eswatini,\u201d he said warmly.<\/p>\n
\u201cThis campaign is more than a marketing initiative; it is a heartfelt invitation to rediscover Eswatini. It encourages every citizen and visitor to embrace the spirit of travel, connection, and celebration within our borders.<\/p>\n
The message is simple and powerful, Choose Eswatini.\u201d<\/p>\n
He emphasised that the campaign was deliberately crafted to stir both emotional and economic engagement among emaSwati, urging them to take advantage of the upcoming festive season to explore local destinations.<\/p>\n
He further explained that the Choose Eswatini campaign doubles as both a slogan and a hashtag, designed to foster participation and visibility across digital platforms.<\/p>\n
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\u201cThis call-to-action doubles as our official campaign name and festive season hashtag,\u201d Dlamini elaborated. \u201cIt urges both domestic and regional travellers to consider Eswatini as their destination of choice this festive season.<\/p>\n
To strengthen our domestic tourism focus, we have also adopted the hashtag #PholaEswatini, reminding EmaSwati to relax, unwind, and enjoy memorable experiences close to home.\u201d<\/p>\n
In his remarks, Dlamini highlighted that this year\u2019s festive campaign was anchored on strong partnerships and creative collaborations, a deliberate strategy to ensure inclusivity and sustained visibility across various communication platforms.<\/p>\n
He revealed that the ETA continues to work closely with local influencers and digital content creators, who have become essential partners in promoting the country\u2019s travel offerings to new and younger audiences.<\/p>\n
\u201cWe are proud to continue working with some of Eswatini\u2019s most engaging content creators and influencers,\u201d Dlamini said. \u201cWith their creativity and authenticity, these influencers will help us tell Eswatini\u2019s story in a relatable and inspiring way.<\/p>\n
\u201d The CEO reiterated ETA\u2019s commitment to positioning Eswatini as a top-tier domestic and regional travel destination. He described tourism as a critical component of national economic growth and social cohesion, noting that the festive season represents both a cultural and economic opportunity to strengthen local business ecosystems.<\/p>\n
Dlamini expressed confidence that this year\u2019s campaign would not only increase visitor numbers but also rekindle national appreciation for Eswatini\u2019s diverse attractions, from the scenic northern highlands and wildlife reserves to the vibrant cultural festivals and eco-tourism sites. \u201cWhen we ask people to Choose Eswatini, we are not merely promoting destinations,\u201d Dlamini said.<\/p>\n
\u201cWe are inviting everyone to choose experiences, connections, and memories that stay with you long after the journey ends. Whether you\u2019re exploring our mountains, dining at local lodges, or attending community events, Eswatini has something unique for every traveller.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"By Siphesihle Dlamini and Taonga Nkhata The Eswatini Tourism Authority (ETA) officially launched its highly anticipated 2025 Festive…","protected":false},"author":1,"featured_media":5349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[21,35,22,36,25,26],"tags":[65,39,73,40,58],"class_list":["post-5344","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-entertainment","category-eswatini-daily-news","category-lifestyle","category-national","category-swaziland","tag-analysis","tag-entertainment","tag-eswatini","tag-festival","tag-national","cs-entry","cs-video-wrap"],"yoast_head":"\n<\/div><\/strong><\/p>\n