{"id":926,"date":"2025-08-04T12:35:14","date_gmt":"2025-08-04T10:35:14","guid":{"rendered":"https:\/\/swazidailynews.com\/?p=926"},"modified":"2025-08-04T12:35:14","modified_gmt":"2025-08-04T10:35:14","slug":"jiggs-thorne-green-and-paperless-is-the-future","status":"publish","type":"post","link":"https:\/\/genesisekucalenimedia.com\/edn\/926\/business\/jiggs-thorne-green-and-paperless-is-the-future\/","title":{"rendered":"Jiggs Thorne: \u2018Green and paperless is the future\u2019"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Founder and cultural curator Jiggs Thorne has called for more local festivals to embrace environmentally conscious practices, saying events like the Standard Bank Luju Festival are showing how sustainable partying can be both stylish and effective.<br \/><br \/>\u201cPaperless and plastic-free is not just the future. It\u2019s the now,\u201d said Thorne during an interview at the festival <br \/><br \/>\u201cWhat we\u2019ve done at Luju isn\u2019t just an aesthetic choice. It\u2019s about responsibility.\u201d he added.<br \/><br \/>This year\u2019s edition of the festival was entirely paperless, with digital tickets, QR code menus, and no printed flyers or paper schedules. Thorne said the effort was about more than going digital.<br \/><br \/>\u201cYou\u2019re not just saving paper you\u2019re reducing waste, teaching digital literacy, and protecting the space we\u2019re using,\u201d he explained.<br \/><br \/>The festival also banned single-use plastics. Vendors were asked to use biodegradable containers, and water refill stations replaced plastic bottle sales.<br \/><br \/>Thorne said the audience responded positively to the changes. \u201cI saw people carrying reusable cups, even some with their own lunch containers. That says we\u2019re doing something right.\u201d he said.<br \/><br \/>He acknowledged there\u2019s still work to do, especially with vendors who continue to sneak in plastic items.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-931\" src=\"https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne-300x200.jpg\" alt=\"\" width=\"968\" height=\"645\" srcset=\"https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne-300x200.jpg 300w, https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne-1024x683.jpg 1024w, https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne-768x512.jpg 768w, https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne-1536x1024.jpg 1536w, https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne-332x221.jpg 332w, https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne-664x443.jpg 664w, https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne-688x459.jpg 688w, https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne-1044x696.jpg 1044w, https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne-1400x933.jpg 1400w, https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne-1920x1280.jpg 1920w, https:\/\/genesisekucalenimedia.com\/edn\/wp-content\/uploads\/2025\/08\/PAGE-8-Jiggs-Thorne.jpg 2048w\" sizes=\"(max-width: 968px) 100vw, 968px\" \/> <br \/><br \/>\u201cThe change will take time. But what matters is the momentum. If we start now, we can be leaders in eco-events on the continent.\u201d he said. <br \/><br \/>Reflecting on the evolution of the festival, Thorne said Luju has become more than a music or food event. \u201cPeople are no longer coming just to be entertained. They come for story, substance, style with meaning.\u201d he said.<br \/><br \/>This year\u2019s programming included indigenous food panels, wellness corners, and live cooking demos from chefs who source ingredients locally. <br \/><br \/>\u201cYou won\u2019t find French fries and fizzy drinks here. You\u2019ll find fermentation, sorghum, healing herbs, handmade skincare, slow food.\u201d Thorne said.<br \/><br \/>Thorne also shared his views on how influencer culture is changing in festival spaces. He said Luju is slowly shifting toward highlighting impact creators people who use their platforms to support sustainability, cultural preservation, and small businesses.<br \/><br \/>\u201cIf you\u2019ve got 50,000 followers but you leave your trash behind, what value are you adding?\u201d he asked.<br \/><br \/>Looking ahead, Thorne said the Standard Bank Luju Festival will continue pushing the boundaries of sustainable events in Eswatini and the region.<br \/><br \/>\u201cWe\u2019re exploring solar power options, composting waste, sourcing all ingredients locally and maybe even reusing infrastructure from other events,\u201d he revealed.<\/p>\n<p><strong><div class=\"_df_book df-lite\" id=\"888\"  data-title=\"\" wpoptions=\"true\" thumbtype=\"\" ><\/div><\/strong><br \/><br \/>Thorne said festivals like Luju are becoming living classrooms where people can learn about heritage, health, and the environment all while enjoying music and food.<br \/><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"Founder and cultural curator Jiggs Thorne has called for more local festivals to embrace environmentally conscious practices, saying&hellip;","protected":false},"author":1,"featured_media":931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[21,35,22,36,25,26],"tags":[],"class_list":["post-926","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-entertainment","category-eswatini-daily-news","category-lifestyle","category-national","category-swaziland","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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